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All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads,...
I attended an information technology gathering where several PR experts were making presentations on “PR tips” for small business. I was interested to see if the...
Malcolm Gladwell, a talented and observant staff writer for “The New Yorker,” has written a little book that you, the entrepreneur, should read as part of...
“If you decide you want to purchase a business as opposed to creating your own from scratch, make sure you know exactly what you’re buying.” I...
There’s a wealth of interesting, valuable, cool, and wonderful content in old books. In fact, old magazines, newspapers, greeting cards, images, music, artwork, films, and many...
Here’s the definition. What is the word being defined? It’s a verb and the meaning is . . . “to win over; attract; entice” The subject...
This is not a post about copywriting – it is about an ingredient that should be part of the foundation of everything you do as an...
Often new bloggers struggle to get going once they have managed to get their blog set up and functioning. A few may even expect to begin...
A while back I was reading about a study that was done on FEAR and how it can be either a persuasive motivator or a paralyzing...
How are you packaging yourself? Have you ever heard or talked to an online business owner about how he is packaging himself? Neither have I. Believe...
