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Happy St. Patrick’s Day! No, I’m not Irish but I do have some Irish ancestors back generations ago. Admittedly, I know very little about Irish culture...
Here’s the definition. What is the word being defined? It’s a verb and the meaning is . . . “to win over; attract; entice” The subject...
This is not a post about copywriting – it is about an ingredient that should be part of the foundation of everything you do as an...
Often new bloggers struggle to get going once they have managed to get their blog set up and functioning. A few may even expect to begin...
A while back I was reading about a study that was done on FEAR and how it can be either a persuasive motivator or a paralyzing...
How are you packaging yourself? Have you ever heard or talked to an online business owner about how he is packaging himself? Neither have I. Believe...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
