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Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
I don’t care what industry you’re in or what product or service you sell. I can tell you, unequivocally, exactly, what the future of your business...
Large business organizations are like 1,000’ cruise ships: they’re slow to get underway, slow to bring to a halt, they require a very wide turning radius,...
One of the business models that receives a lot of ink here in the U.S. is the multi-level marketing structure (MLM). It seems that there are...
I’ve often thought about the myriad of reasons for startup business failure. Because creating and operating a business involves so many details, it’s easy to understand...
Have you ever heard that story about the ocean-going ship engine that failed? I used this story several times in the past, so bear with me...
Among the many choices the entrepreneur faces in setting up a business from scratch is deciding upon the type of structure he/she will set as the...
