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Online business in today’s marketplace has many advantages that small business has never had in the past. The challenge for the business owner is to take...
One of the keys to selling products online is to somehow personalize your approach to the prospect. Impersonal, sterile, boring sales letters and advertisements aren’t attractive...
The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support...
Entrepreneurs are always thinking and scheming about ways to make a buck. That’s what they do, isn’t it? Here’s my favorite definition of an entrepreneur: he’s...
One of the first and most important tasks of any web site owner is to capture at least the name and email address of every visitor...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
As we all know, the Internet has spawned a huge new industry of journalists known as “bloggers” who daily write and publish opinions and news in...
I believe in small business! I believe in entrepreneurs! I believe that anyone can create and operate their own successful small business if they will choose...
Maybe I should have titled this “Tips from the underground” or “Marketing secrets that few businesses discover.” These are not the kinds of tips you find...
I’m convinced that press releases are one of the most misunderstood tools a small business has available to tell its story and drive targeted traffic to...
