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One of the things that small business owners often forget is the fact that customers come to a small business often for the experience, not just...
The answer won’t be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating until it’s permanently embedded in the business...
I visited a web site last night related to Internet marketing that touted all the methods the large corporations were using to build trust in the...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Do you remember that line from radio and TV advertising of yesteryear? You don’t hear it so much anymore, but sponsors remain an important part of...
Some solo business owners go to great lengths to make their web site attractive, easy to navigate, professional looking, and as “sticky” (hard to leave) as...
Anyone that has worked in an organization of even modest size understands how stifling a bureaucracy can get. Layer upon layer of rules, systems and procedures...
A friend of mine inherited a small gas station from his father. The mechanic’s blood (oil?) ran through the family genes I suppose as he and...
Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and...
