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There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
Don’t mistakenly believe that corporate press kits are something reserved for the “big boys” of the business world! Press kits can be prepared and distributed by...
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you...
You don’t know, I don’t know, nobody knows! Have you ever noticed how many people decide they want to make money online? It’s crazy . ....
Here are a few ideas of some information business niche markets that I have seen on the Internet that seem to be popular and growing (in...
You’re asking the wrong person, I’m afraid. I’d like to hear from some of you out there in Internet land that have experience in this arena....
If you are serious about starting a small solo business, there is no greater lesson to learn than how to apply the principle of maximum leverage...
A number of years ago, several PR experts gave presentations at the Utah Information Technology Association’s (UITA) gathering that was labeled: “PR Tips from the Trenches.”...
That’s a critical question for the solo entrepreneur. When you are the sole business owner, employee, product creator, customer service rep, and shipping clerk you literally...
