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If you play the “we guarantee the lowest prices” game, you will usually regret the decision. Of course, only you can be the judge as to...
Today’s solo business owners have an amazing array of tools at their disposal to share their story and their wares with customers compared to days bygone....
Entrepreneurs are always thinking and scheming about ways to make a buck. That’s what they do, isn’t it? Here’s my favorite definition of an entrepreneur: he’s...
Press releases are one of the most effective yet misunderstood tools the business owner has at his disposal to market his business and drive targeted traffic...
Over the years I’ve been watching and participating in small business development, I’ve noticed that the successful businesses tend to be the ones that are driven...
Blogs, like most every other type of Internet web site, gain value, grow, and even thrive when they are heavily viewed. The more traffic a blog...
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
