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One of my favorite mentors (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly the...
Some solo business owners have experienced great success by marketing their company and products off-line. That may sound weird, counter-productive, or just plain wrong. You’ve got...
It’s really an important question because every one of us are placed in daily situations where we need to sift the buying decisions thrown in our...
Press releases are one of the most effective yet misunderstood tools the business owner has at his disposal to market his business and drive targeted traffic...
I mentioned in an earlier post that I thought press releases were one of the most effective yet misunderstood tools the business owner had at his...
Being a good solo business owner often means persuading or motivating people to accomplish tasks that you need to have done. Often, you just can’t wait...
I’ve often spoken and written of the accelerated pace of business on the Internet. Online, everything moves quickly and changes happen almost overnight. It seems products,...
If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of...
Big Madison Avenue advertising agencies need to know what customers think about specific companies (their clients) and the products and services they sell. They create branding...
I believe that every business has the opportunity to “make a difference” in the world today, even if only in a small way. There are lots...
