The first time I heard the seasoned marketers discussing “swipe files” I immediately took notice. Why? Because it seemed to me to be an unethical practice...
I received an email from a new web site owner that got me thinking about persistence, discouragement, and when it was time to leave “a dead...
Here’s the definition. What is the word being defined? It’s a verb and the meaning is . . . “to win over; attract; entice” The subject...
A while back I was reading about a study that was done on FEAR and how it can be either a persuasive motivator or a paralyzing...
Let me ask you . . . What do these marketing approaches all have in common? Before and after images of dieters Lifeless, straight, dull hair...
A marketing tidbit I pulled out of my dusty notes from years ago . . . and it is more true today than ever before. I...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...