I attended an information technology gathering where several PR experts were making presentations on “PR tips” for small business. I was interested to see if the...
Networking sites and social media are here to stay (and have been for some time). Experts predict that this trend of social communication will only grow. ...
Years ago there would have been no practical or efficient ways for solo entrepreneurs to market their business with the aid of videos. The cost to...
Today’s post is going to be very short. There has been a lot of rhetoric in the media and coming out of the White House about...
Malcolm Gladwell, a talented and observant staff writer for “The New Yorker,” has written a little book that you, the entrepreneur, should read as part of...
I tend to be personally aligned with perfectionists. I believe in doing the very best I can no matter what I’m doing. I sometimes spend hours...
The first time I heard the seasoned marketers discussing “swipe files” I immediately took notice. Why? Because it seemed to me to be an unethical practice...