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There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you...
I’ve often thought about the myriad of reasons for startup business failure. Because creating and operating a business involves so many details, it’s easy to understand...
Here are a few ideas of some information business niche markets that I have seen on the Internet that seem to be popular and growing (in...
Have you ever heard that story about the ocean-going ship engine that failed? I used this story several times in the past, so bear with me...
Most of the Internet’s best marketing minds agree on this philosophy: “Don’t try to create interest and excitement in your prospect for your product. Find an...
Chances are very good you will rely heavily upon email communications in your new solo business if you use the Internet to conduct your operations. And...
