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Every business needs to identify something that sets it apart from all other businesses in the same niche. Sameness is a curse in the small business...
I’ve been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot...
One of the foundations of any successful marketing program is repeated and systematic contact of the prospect. One initial encounter is rarely sufficient to brand your...
I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Sure, it would be...
I visited a web site last night related to Internet marketing that touted all the methods the large corporations were using to build trust in the...
You’ve probably noticed the proliferation of “how to” content sites and businesses that have sprung up in every niche across the Internet. The popularity of this...
Blogs, like most every other type of Internet web site, gain value, grow, and even thrive when they are heavily viewed. The more traffic a blog...
I have seen a smattering of Internet marketers voicing loud and sometimes passionate opinions that blogs are destroying the Internet. Why? These blog naysayers suggest that...
Buying trends emerge online over time to give business owners, product developers, and marketers clues as to the kinds of things that sell and the strategies...
Most marketing experts will tell you that they go to great lengths to try to draw the prospect into a sales message. If the prospect remains...
