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Wouldn’t it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to...
If you’ve read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted...
Most folks are followers. They’re like sheep in some respects – they wait in line to get behind a leader, a pace setter, or a spokesperson....
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
You know what I’m talking about. How many times have you seen an Internet marketer use the “impending deadline scare” as a reason to get his...
Don’t mistakenly believe that corporate press kits are something reserved for the “big boys” of the business world! Press kits can be prepared and distributed by...
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you...
There have been a number of gurus proclaiming lately that “article marketing is dead.” They seem to believe that it is not worth the time and...
There are lots of ways and methods to writing content in your products, emails, offers, blogs, etc. that will resonate with your target audience. Certainly, how...
