Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or “chosen” by those customers that want what...
Malcolm Gladwell, a talented and observant staff writer for “The New Yorker,” has written a little book that you, the entrepreneur, should read as part of...
A lot of small business owners would reason that because their business is very small and specialized, they ought to try to save money and increase...
Can you tell a good story? Do you have skills in being able to find the right word for the occasion, or know how to keep...
It seems to me to be a little weird. There are lots of daily searches for the phrase “business ethics” but there are very few products...
One of the things that most business owners look for are ways to add value to their businesses. The usual thoughts are to add more products...
It may be something you do as a matter of routine, but I’ve seen enough sales letters and web site catalogs that don’t do this that...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
My wife is affectionately known around our house as “the Coupon Queen.” She dissects the local daily newspaper and all the mail flyers for coupons that...
A lot of people ѕeem tо tһіnk іt takes weeks (or еven months) to gеt sites and pages indexed іn Google, but that’s juѕt nоt true....