Ten of my all time favorite misconceptions often spouted by online marketers in their blogs, articles, and in the marketing forums: 1. “The money is in...
One of the concepts that makes online business so enticing is “global reach.” That phrase, global reach, has huge meaning for every little one-person business on...
Is “branding” a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In...
Today’s post is very short . . . but don’t take that to mean that the concept is not important! Will your very best customers say...
Today’s post is very short . . . but sweet! The great John Caples made a discovery that can help you in your marketing regardless of...
The question was posed awhile back: “Is the customer always right?” What brought this discussion to my mind was an article I read recently about Macy’s...
The late Gary Halbert called himself “The Greatest Copywriter on the Planet.” Was he being arrogant? Awfully. Could he prove it? Probably not. Was he being...
Here’s a simple bit of advice that might help you in your marketing. It’s a principle most seasoned marketers have been exposed to but many still...
In case you hadn’t noticed, buying, selling, and trading online is big business! In fact, the Census Bureau estimates that 2006 e-commerce sales in the U.S....
Big businesses and small businesses alike are looking for an Internet marketing solution to bring them the best targeted traffic that can be most readily converted...