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Malcolm Gladwell, a talented and observant staff writer for “The New Yorker,” has written a little book that you, the entrepreneur, should read as part of...
I attended an information technology gathering where several PR experts were making presentations on “PR tips” for small business. I was interested to see if the...
One of my favorite marketing writers (even though I have not personally met him) is a gentleman by the name of Seth Godin. He was formerly...
Often the safest way to start a new business is to find someone already running a profitable business and duplicate what they are doing. Some might...
Over the years that I have been involved with small business development, I can tell you that there are almost always costs to running a business...
If you run any type of professional service business, are you still clinging to the “old” traditional business model? Most of the professional solo businesses that...
The first time I heard the seasoned marketers discussing “swipe files” I immediately took notice. Why? Because it seemed to me to be an unethical practice...
Let me ask point blank: Do you use any of these marketing tactics to make more money? I understand that I am opening myself up to...
Happy St. Patrick’s Day! No, I’m not Irish but I do have some Irish ancestors back generations ago. Admittedly, I know very little about Irish culture...
All you writers out there . . . There are multiple ways to make money from your writing talent, skill and passion. Writing for others as...
