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If you’ve read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted...
Most folks are followers. They’re like sheep in some respects – they wait in line to get behind a leader, a pace setter, or a spokesperson....
I have often commented that in a solo business, the owner is the business. Therefore, if you want to promote your business, you have to promote...
The popularity of survey results in a specialized niche is undeniable. Customers and prospects alike love to be part of a survey and then look at...
One of the surest things besides death and taxes, is the fact that change will occur in your business niche. It’s inevitable. Markets for products and...
A lot has been written over the past ten years about business owners as risk-takers, and the characteristics or qualities that they possess which allow them...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
There’s a very interesting phenomenon that often takes place in small business environments that to some extent can be predicted. Solo businesses that roll along from...
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
You know what I’m talking about. How many times have you seen an Internet marketer use the “impending deadline scare” as a reason to get his...
