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Give me one good reason why you feel you can’t compete with big business? I know, I know – the image of the giant squashing the...
Why would you? Entrepreneurs are frantically focusing on starting and growing a business and the last thing they spend time worrying about is how to get...
All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads,...
We’re discussing the little operating changes that can easily be set up in an online business that will add greatly to your customer support process. 4....
To my way of thinking, there are two business functions that every single company needs to execute well, every day of the year, in order to...
Times are changing and every solo business owner needs to design his little company in a way that it can be globally competitive. Before the Internet,...
In the previous installment we discussed some of the costs associated with delivering physical products to your customers. Be careful to study the numbers and understand...
Some business owners have chosen to ship purchased products to their customers at no additional cost with the idea that such generosity could mean the difference...
Here’s a very powerful marketing strategy for every small business owner that has ever wanted to “force” his clientele to identify with him. You realize by...
I believe there are natural and logical reasons to have a membership site (also called a subscription site or continuity site) based upon the needs and...
