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A lot has been written over the past ten years about business owners as risk-takers, and the characteristics or qualities that they possess which allow them...
There’s a very interesting phenomenon that often takes place in small business environments that to some extent can be predicted. Solo businesses that roll along from...
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert? I used...
I try not to repeat myself in my advice giving, but sometimes a suggestion or tip is so important it deserves a second emphasis. I’ve had...
There have been a number of gurus proclaiming lately that “article marketing is dead.” They seem to believe that it is not worth the time and...
It happens all the time. A web site owner decides that he/she wants to give away a lot of content, products, graphics, or anything else he...
I sincerely believe that a successful business can be created around almost any marketable idea. I also believe that every person has hidden away in his/her...
I truly believe that selling digital information online is as close to “the perfect business” model as there is for the home based business entrepreneur. Digital...
There’s no doubt about it . . . folks go online to find information. They use the information to learn what’s happening in the world around...
