If you play the “we guarantee the lowest prices” game, you will usually regret the decision. Of course, only you can be the judge as to...
Having to ship merchandise out to customers reminds me of the hassle of shaving every morning. It’s a part of the daily routine, it’s something to...
Linking strategies for commercial web sites seem to be grabbing a lot of attention these days from marketing experts that claim in-bound links are critical to...
Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or “chosen” by those customers that want what...
I have a very important bit of advice for entrepreneurs. What you end up doing with what I am about to tell you could have a...
There is a tendency to believe that in order to have a successful business, you must be better than the other businesses in your niche. You...
Malcolm Gladwell, a talented and observant staff writer for “The New Yorker,” has written a little book that you, the entrepreneur, should read as part of...
A lot of small business owners would reason that because their business is very small and specialized, they ought to try to save money and increase...
Some business owners prefer to deal with problem customers by writing them off and shoving them out the door. They don’t want or need to be...
In case you haven’t noticed, there is an important trend unfolding in the evolution of modern-day businesses that you need to understand and exploit as a...