You know I have often commented that “you are the business.” Of course I’m talking about the fact that your business reflects your own personal ideas,...
A number of years ago, several PR experts gave presentations at the Utah Information Technology Association’s (UITA) gathering that was labeled: “PR Tips from the Trenches.”...
Before you take this step, I would encourage you to do a little research and study into the practice so you’ll at least be aware of...
If you play the “we guarantee the lowest prices” game, you will usually regret the decision. Of course, only you can be the judge as to...
I had a rude awakening. I discovered I needed to practice what I preach. I needed to start taking my own advice. I’ll explain what I...
Linking strategies for commercial web sites seem to be grabbing a lot of attention these days from marketing experts that claim in-bound links are critical to...
Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or “chosen” by those customers that want what...
There is a tendency to believe that in order to have a successful business, you must be better than the other businesses in your niche. You...
Malcolm Gladwell, a talented and observant staff writer for “The New Yorker,” has written a little book that you, the entrepreneur, should read as part of...
Can you tell a good story? Do you have skills in being able to find the right word for the occasion, or know how to keep...