No matter how you justify “borrowing” graphics, pictures, photographs and other digital images, copying and pasting other peoples’ copyrighted creative works is almost always stealing and...
How are you packaging yourself? Have you ever heard or talked to an online business owner about how he is packaging himself? Neither have I. Believe...
A marketing tidbit I pulled out of my dusty notes from years ago . . . and it is more true today than ever before. I...
I was thinking the other day about how my tastes, preferences, and attitudes have changed over the years since I was first married and had four...
Yesterday I spent some time helping a close friend choose a name for his new business and domain. I haven’t asked him if it would be...
One of the concepts that makes online business so enticing is “global reach.” That phrase, global reach, has huge meaning for every little one-person business on...
Beginning marketers often lament that “I’m not an expert” or “Who wants to listen to me?” Good questions to ponder . . . but don’t let...
Is “branding” a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In...
Take a walk down memory lane. 25 years ago today . . . On July 18, 1992, the first photo was uploaded to the Internet. It’s...
When you do business as a solo entrepreneur, you alone are responsible for every aspect of the business. If there are breakdowns in your product sales,...