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Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
Ten of my all time favorite misconceptions often spouted by online marketers in their blogs, articles, and in the marketing forums: 1. “The money is in...
Today’s post is very short . . . but sweet! The great John Caples made a discovery that can help you in your marketing regardless of...
Setting uр а blog using WordPress doesn’t һaѵe to bе challenging еven іf you don’t knоw the firѕt thing about blogging. With just а fеw simple...
All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads,...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
There have been a number of gurus proclaiming lately that “article marketing is dead.” They seem to believe that it is not worth the time and...
There are lots of ways and methods to writing content in your products, emails, offers, blogs, etc. that will resonate with your target audience. Certainly, how...
It’s a nasty name, “swipe files,” but it’s an idea you should implement immediately if you haven’t already gotten yours started! If you’re like me, you...
