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If you play the “we guarantee the lowest prices” game, you will usually regret the decision. Of course, only you can be the judge as to...
Many businesses are simply little fish in a big ocean, swimming and scurrying about hoping to be noticed or “chosen” by those customers that want what...
Can you tell a good story? Do you have skills in being able to find the right word for the occasion, or know how to keep...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be...
Of all the things you need to pay particular attention to on your web site … content is probably the most important. Your business will be...
The web site owner is granted only so much of the surfer’s time online and he’d better make a good impression during that short time or...
Why would you want to do that? Why is it important to become an expert in your niche? Let me explain. Compared to face-to-face sales at...
It seems somewhat incredible that many entrepreneurs go into business without knowing exactly their true business purpose. Have you ever taken the opportunity to boil down...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
