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In every business it is critical that both customers and prospects trust the business owner. He/she must be trusted that he will represent his products and...
One thing that every business owner seems to want is more followers. More traffic to his/her web site. The usual question that I get is this: ...
If, indeed, the Internet is a great information highway with traffic, data, digital goods and services, and communications whizzing back and forth at the speed of...
Of course the Internet small business has many formats to choose from when advertising its products and services. I believe using a variety of methods is...
Big Madison Avenue advertising agencies need to know what customers think about specific companies (their clients) and the products and services they sell. They create branding...
Affiliate programs have proven to be an important additional stream of income for many small Internet business owners. It is not a “cure all” for lack...
Over the years I’ve been watching and participating in small business development, I’ve noticed that the successful businesses tend to be the ones that are driven...
There’s no doubt about it. The number one reason why people come to the Internet is to get information. They come to read the latest news,...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
The answer won’t be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating until it’s permanently embedded in the business...