Buying trends emerge online over time to give business owners, product developers, and marketers clues as to the kinds of things that sell and the strategies...
When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one...
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Of course you would want to do that. Here’s why! Everyone likes to be stroked. We all enjoy the praises of others and the acknowledgement or...
Do you remember that line from radio and TV advertising of yesteryear? You don’t hear it so much anymore, but sponsors remain an important part of...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
One of the authors in the Know More Media network of business blogs, Maria Palma, asked an important question of each of the authors in the...
Some solo business owners go to great lengths to make their web site attractive, easy to navigate, professional looking, and as “sticky” (hard to leave) as...
Why am I so passionate about solo Internet business? There are many reasons that I can think of – but there is one that stands out...
Creating and operating a new business can be an extreme challenge. There are so many details to worry about, so many things that can go wrong,...