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What I am about to say may strike a chord of discontent among many of you . . . but that’s okay. It will bring to...
Big Madison Avenue advertising agencies need to know what customers think about specific companies (their clients) and the products and services they sell. They create branding...
Affiliate programs have proven to be an important additional stream of income for many small Internet business owners. It is not a “cure all” for lack...
I like to quiz solo business owners about how they spend their time in a typical week. That’s about the right length of time (seven days)...
We’re discussing the shift of online buyers toward countries and languages outside the United States and the implications this global business trend has on your solo...
Just a few years ago, solo business owners took advantage of the fact that they could market their goods and services online all across the continent....
I believe that every business has the opportunity to “make a difference” in the world today, even if only in a small way. There are lots...
Nothing grabs a prospect’s attention like seeing his own name printed in a hand-written letter from a friend. When a business customer feels like he is...
One of the things that small business owners often forget is the fact that customers come to a small business often for the experience, not just...
Whether you decide to publish information in a paid newsletter, a “members only” web site, or an email or notification service, the questions you’ll have to...
