The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support...
One of the first and most important tasks of any web site owner is to capture at least the name and email address of every visitor...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
I’m convinced that press releases are one of the most misunderstood tools a small business has available to tell its story and drive targeted traffic to...
Did you know there are cheap places to display your small classified ads all over the Internet? How successful you are will depend upon a number...
In 2005 I purchased and read Seth Godin’s latest contribution to new age business thinking and culture and immediately was struck by it’s logic, practicality and...
Many products are available online today that can be sold by those who had nothing to do with the product’s development. The creators of these products...
In a previous post I talked a little about the importance of being honest with yourself as you undertake any business creation. For the solo entrepreneur,...
Regardless of your business structure (sole proprietorship, partnership, or corporation, etc) you should apply for an EIN (employer identification number) if you want to be seen...
I’m as guilty as the next small business author. I like to share the business owner personality traits that seem to go hand-in-hand with successful business....