Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
I was thinking the other day about how my tastes, preferences, and attitudes have changed over the years since I was first married and had four...
In my former working life (pre-retirement) I associated with business owners and entrepreneurs very closely every day. The essence of my “job” was to help them...
“For some people, the meanest boss in the world is the guy in the mirror” Entry Body: Working for yourself often seems like the perfect solution...
Ten of my all time favorite misconceptions often spouted by online marketers in their blogs, articles, and in the marketing forums: 1. “The money is in...
Beginning marketers often lament that “I’m not an expert” or “Who wants to listen to me?” Good questions to ponder . . . but don’t let...
You’ve probably noticed that mentors can come in a lot of different shapes, forms and styles. Some mentor audiences through their blogs, email lists, FB groups,...
Is “branding” a niche business really worth the effort? I say YES! Branding enables the business owner to break through the barrier of buyer indifference. In...
Take a walk down memory lane. 25 years ago today . . . On July 18, 1992, the first photo was uploaded to the Internet. It’s...
The Internet Marketer’s Toolkit If you’re doing business online, the good news is that there are plenty of tools available to make light work of your...