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Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Of course you would want to do that. Here’s why! Everyone likes to be stroked. We all enjoy the praises of others and the acknowledgement or...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
Think back to the time you had your first thoughts about working for yourself by creating a business. You probably followed your dream and started a...
The manufacturers of the industrial era had at least one thing in common: they found that mass production could cut both product costs and production times...
Why am I so passionate about solo Internet business? There are many reasons that I can think of – but there is one that stands out...
Creating and operating a new business can be an extreme challenge. There are so many details to worry about, so many things that can go wrong,...
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a “Tip of the...
Anyone that has worked in an organization of even modest size understands how stifling a bureaucracy can get. Layer upon layer of rules, systems and procedures...
Every business owner, at some point in his/her career, will face sharp and emphatic criticism by a customer, supplier, or competitor. Whether the criticism or complaint...
