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Every business needs to identify something that sets it apart from all other businesses in the same niche. Sameness is a curse in the small business...
I’ve been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot...
I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Sure, it would be...
You’ve probably noticed the proliferation of “how to” content sites and businesses that have sprung up in every niche across the Internet. The popularity of this...
I have seen a smattering of Internet marketers voicing loud and sometimes passionate opinions that blogs are destroying the Internet. Why? These blog naysayers suggest that...
Buying trends emerge online over time to give business owners, product developers, and marketers clues as to the kinds of things that sell and the strategies...
Most marketing experts will tell you that they go to great lengths to try to draw the prospect into a sales message. If the prospect remains...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
