If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was...
Awhile back I spent some time at Borders, the giant bookseller franchise that I often frequent when I’m searching for some Internet selling tips and advice...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
Did you know there are cheap places to display your small classified ads all over the Internet? How successful you are will depend upon a number...
In 2005 I purchased and read Seth Godin’s latest contribution to new age business thinking and culture and immediately was struck by it’s logic, practicality and...
You are the new owner of an online business. You finally made the decision to go out on your own and leave the crowded corporate business...
In the previous post, I mentioned that the fear of selling totally incapacitates some folks that might otherwise become great small business owners. In fact, these...
Competition for business products or services of any kind is a given. How many niches are there that don’t have multiple businesses vying for the wallets...
In a previous post I talked a little about the importance of being honest with yourself as you undertake any business creation. For the solo entrepreneur,...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...