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One of the foundations of any successful marketing program is repeated and systematic contact of the prospect. One initial encounter is rarely sufficient to brand your...
Blogs, like most every other type of Internet web site, gain value, grow, and even thrive when they are heavily viewed. The more traffic a blog...
I have seen a smattering of Internet marketers voicing loud and sometimes passionate opinions that blogs are destroying the Internet. Why? These blog naysayers suggest that...
Most marketing experts will tell you that they go to great lengths to try to draw the prospect into a sales message. If the prospect remains...
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a “Tip of the...
If you’re a blog owner, you’ve probably contemplated what, why, and how you write. It seems to me there are several different purposes for publishing a...
Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and...
In sports they call it “practice.” In Internet Marketing it’s not usually referred to as practice since you’re playing “in the game” all the time. Let’s...
