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A lot has been written over the past ten years about business owners as risk-takers, and the characteristics or qualities that they possess which allow them...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
There’s a very interesting phenomenon that often takes place in small business environments that to some extent can be predicted. Solo businesses that roll along from...
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
Don’t mistakenly believe that corporate press kits are something reserved for the “big boys” of the business world! Press kits can be prepared and distributed by...
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you...
Have you ever noticed how customers like to be given very specific instructions or detailed directions from those they consider to be an expert? I used...
I try not to repeat myself in my advice giving, but sometimes a suggestion or tip is so important it deserves a second emphasis. I’ve had...
There have been a number of gurus proclaiming lately that “article marketing is dead.” They seem to believe that it is not worth the time and...
There are lots of ways and methods to writing content in your products, emails, offers, blogs, etc. that will resonate with your target audience. Certainly, how...
