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Just a few years ago, if you owned a solo business and contracted your time and expertise out on an hourly basis, you probably called yourself...
Can you really create instant demand for a brand new unknown product that you hope will be embraced by prospects based on your own marketing efforts?...
A marketing tidbit I pulled out of my dusty notes from years ago . . . and it is more true today than ever before. I...
Does the headline of your sales ad or marketing piece really deserve 80% of the time you spend on writing the ad copy? That’s the suggestion...
OK, let’s have a little fun today. A number of years ago, I came across an article that made me laugh … not just a little...
In my former working life (pre-retirement) I associated with business owners and entrepreneurs very closely every day. The essence of my “job” was to help them...
“For some people, the meanest boss in the world is the guy in the mirror” Entry Body: Working for yourself often seems like the perfect solution...
No one likes to be the bearer of bad news. But this advice, which comes from the extensive experience of a true legendary marketer, Gary Halbert,...
Yesterday I spent some time helping a close friend choose a name for his new business and domain. I haven’t asked him if it would be...
One of the concepts that makes online business so enticing is “global reach.” That phrase, global reach, has huge meaning for every little one-person business on...
