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Most marketing experts will tell you that they go to great lengths to try to draw the prospect into a sales message. If the prospect remains...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Anyone that has worked in an organization of even modest size understands how stifling a bureaucracy can get. Layer upon layer of rules, systems and procedures...
A friend of mine inherited a small gas station from his father. The mechanic’s blood (oil?) ran through the family genes I suppose as he and...
“BOY EATS HIS OWN HEAD!” was the big bold headline in the news rag at the checkout line in the grocery store that grabbed my attention...
