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All small business owners will be faced with the decision to use less than truthful advertising and promotional strategies in their sales letters, email communications, ads,...
I’m a fairly regular contributor at the Warrior Forum and often members begin threads with questions like “What is wrong with my sales copy?” or “My...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
As the name implies, an advertorial is a cross between an advertisement and an editorial. So why should you use this strategy in your sales process?...
You know what I’m talking about. How many times have you seen an Internet marketer use the “impending deadline scare” as a reason to get his...
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you...
Digital information is not unlike written information, except that it exists in the form of little data bits that consist of “1s” and “0s.” Every character...
It seems to me to be a little weird. There are lots of daily searches for the phrase “business ethics” but there are very few products...
No one knows the exact number, of course, but professional marketers generally agree that a strong and powerful headline accounts for 70-80% of the effectiveness of...
My wife is affectionately known around our house as “the Coupon Queen.” She dissects the local daily newspaper and all the mail flyers for coupons that...
