So often I hear new business hopefuls talking about how difficult it is to “pick” a niche. Of all the ways to make money online, they...
Just what do you plan to do with your business when you no longer want to have it? Have you ever considered that there may come...
I understand one of the attractions of the “Internet marketing lifestyle” is the supposed freedom and control that one can find in his/her daytime work. In...
I hope you’ll respond with your own assessment of your social media marketing. I have spoken with a number of marketers that have jumped on the...
Why sticky? Of course, it suggests that your web site is difficult to leave because it has so much to offer. You get “stuck on it”...
Think of the Internet as the single greatest vehicle ever that a business owner has to send his content to the public. Pre-Internet, the options available...
In the last post I warned new business owners that they faced a huge problem with their new business. Most buyers online have an aversion to...
Here’s the definition. What is the word being defined? It’s a verb and the meaning is . . . “to win over; attract; entice” The subject...
Everyone has a reputation. When you “put yourself out there” like we IMers do, you open the floodgates to personal assessment by your peers, prospects, customers,...
This is not a post about copywriting – it is about an ingredient that should be part of the foundation of everything you do as an...