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When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Do you remember that line from radio and TV advertising of yesteryear? You don’t hear it so much anymore, but sponsors remain an important part of...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a “Tip of the...
Anyone that has worked in an organization of even modest size understands how stifling a bureaucracy can get. Layer upon layer of rules, systems and procedures...
A friend of mine inherited a small gas station from his father. The mechanic’s blood (oil?) ran through the family genes I suppose as he and...
Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and...
How many ways are there for a small business to fail? Don’t try to count them … life is too short as it is … I...
