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One of the things that small business owners often forget is the fact that customers come to a small business often for the experience, not just...
Over the years I’ve been watching and participating in small business development, I’ve noticed that the successful businesses tend to be the ones that are driven...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
The answer won’t be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating until it’s permanently embedded in the business...
I’ve been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot...
I know of no other activity required of business operators that can be so frustrating, expensive, and fickle as the advertising game. Sure, it would be...
I visited a web site last night related to Internet marketing that touted all the methods the large corporations were using to build trust in the...
Blogs, like most every other type of Internet web site, gain value, grow, and even thrive when they are heavily viewed. The more traffic a blog...
Most marketing experts will tell you that they go to great lengths to try to draw the prospect into a sales message. If the prospect remains...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
