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Today’s post is very short . . . but sweet! The great John Caples made a discovery that can help you in your marketing regardless of...
Have you ever suspected that you should be making more sales than you are? If so, you may need to look at your product, service, or...
I’m a fairly regular contributor at the Warrior Forum and often members begin threads with questions like “What is wrong with my sales copy?” or “My...
Anyone can have a content rich web site. Using the excuse that you are not an expert in the niche is … well … just that...
That was the response I got when I suggested this as one way a solo small business owner might spread the word about his company without...
If you’ve read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted...
Most folks are followers. They’re like sheep in some respects – they wait in line to get behind a leader, a pace setter, or a spokesperson....
I have often commented that in a solo business, the owner is the business. Therefore, if you want to promote your business, you have to promote...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
Everyone that goes into business as a solo operator needs to develop a certain amount of “creativity” or non-traditional thinking. Why? Business in today’s world is...
