Just a few years ago, solo business owners took advantage of the fact that they could market their goods and services online all across the continent....
Nothing grabs a prospect’s attention like seeing his own name printed in a hand-written letter from a friend. When a business customer feels like he is...
Whether you decide to publish information in a paid newsletter, a “members only” web site, or an email or notification service, the questions you’ll have to...
Blogs, like most every other type of Internet web site, gain value, grow, and even thrive when they are heavily viewed. The more traffic a blog...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a “Tip of the...
Every business owner, at some point in his/her career, will face sharp and emphatic criticism by a customer, supplier, or competitor. Whether the criticism or complaint...
A friend of mine inherited a small gas station from his father. The mechanic’s blood (oil?) ran through the family genes I suppose as he and...
Those that have followed my business writing know that I am a huge proponent of doing whatever possible to spread the word about your business and...
How many ways are there for a small business to fail? Don’t try to count them … life is too short as it is … I...