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One of the surest things besides death and taxes, is the fact that change will occur in your business niche. It’s inevitable. Markets for products and...
There is a simple and very straightforward way to engage your prospect in the conversation, or in your advertising, or your web site, or your email....
There’s a very interesting phenomenon that often takes place in small business environments that to some extent can be predicted. Solo businesses that roll along from...
Grab any piece of junk mail and take a quick look at it. You will probably notice one of two things: either the copywriter hits you...
It happens all the time. A web site owner decides that he/she wants to give away a lot of content, products, graphics, or anything else he...
Everyone that goes into business as a solo operator needs to develop a certain amount of “creativity” or non-traditional thinking. Why? Business in today’s world is...
I’ve often thought about the myriad of reasons for startup business failure. Because creating and operating a business involves so many details, it’s easy to understand...
Have you ever heard that story about the ocean-going ship engine that failed? I used this story several times in the past, so bear with me...
There are actually dozens of smart and effective ways to begin the business creation process that will reduce the risk of a new venture for the...
Information businesses that are created, developed, promoted, operated, and delivered over the Internet are “the perfect business” model because the product or service requires no employees,...
