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Nothing grabs a prospect’s attention like seeing his own name printed in a hand-written letter from a friend. When a business customer feels like he is...
Whether you decide to publish information in a paid newsletter, a “members only” web site, or an email or notification service, the questions you’ll have to...
Over the years I’ve been watching and participating in small business development, I’ve noticed that the successful businesses tend to be the ones that are driven...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
The answer won’t be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating until it’s permanently embedded in the business...
Every business needs to identify something that sets it apart from all other businesses in the same niche. Sameness is a curse in the small business...
I’ve been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot...
One of the foundations of any successful marketing program is repeated and systematic contact of the prospect. One initial encounter is rarely sufficient to brand your...
I visited a web site last night related to Internet marketing that touted all the methods the large corporations were using to build trust in the...
You’ve probably noticed the proliferation of “how to” content sites and businesses that have sprung up in every niche across the Internet. The popularity of this...
