Often the question comes up, “How do I compete in my niche when there are so many others selling the same product or service and they...
Every small business owner wrestles with understanding how to increase his business. “Get more customers” is not always a practical solution. The bottom line is really...
Some call it “the paralysis of analysis.” Others refer to it as “a mental block” or “brain freeze.” But whatever you call it, don’t let it...
I’ve often thought about the myriad of reasons for startup business failure. Because creating and operating a business involves so many details, it’s easy to understand...
There should be a number of considerations that you look at before you set a pricing structure to your products. But many entrepreneurs don’t think much...
If you play the “we guarantee the lowest prices” game, you will usually regret the decision. Of course, only you can be the judge as to...
There is a tendency to believe that in order to have a successful business, you must be better than the other businesses in your niche. You...
I read a news opinion column recently that claimed the great benefit of the Internet to small businesses was that it allowed every business to be...
It’s fun to skim through a number of new business plans in a short period of time. I always take special note of the sales projections...
Did you know there are both federal and state laws governing small business advertising and marketing? Here in the U.S., the Federal Trade Commission and various...