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Some say they have nothing to sell. They say there’s so much free online information in their niche that no one is going to buy from...
Anyone can have a content rich web site. Using the excuse that you are not an expert in the niche is … well … just that...
Every small business owner wrestles with understanding how to increase his business. “Get more customers” is not always a practical solution. The bottom line is really...
For a long time I’ve felt that the future of entrepreneurship in the United States is very bright. Contrary to many that feel this nation is...
What I’m about to describe to you is an actual example of the creativity and ingenuity of a small business owner. I am changing the names...
If you’ve been doing business on the Internet for any length of time, you’ve undoubtedly heard the term “sticky” or “stickiness” used to describe the ability...
That was the response I got when I suggested this as one way a solo small business owner might spread the word about his company without...
Here’s a quick tip that I’ve used on several occasions to get me over the direct marketing hurdles of creating a winning headline, effective ad copy,...
Wouldn’t it be great if you (and your solo business) were on the Rolodex of all the local and regional newspaper editors? Would you like to...
If you’ve read any of the material I suggest about marketing a small solo business, you know that I am a firm believer of very targeted...
