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I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Do you remember that line from radio and TV advertising of yesteryear? You don’t hear it so much anymore, but sponsors remain an important part of...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
One of the authors in the Know More Media network of business blogs, Maria Palma, asked an important question of each of the authors in the...
Why am I so passionate about solo Internet business? There are many reasons that I can think of – but there is one that stands out...
Creating and operating a new business can be an extreme challenge. There are so many details to worry about, so many things that can go wrong,...
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a “Tip of the...
If you’re a blog owner, you’ve probably contemplated what, why, and how you write. It seems to me there are several different purposes for publishing a...
I’ll have to be careful with this post because some business owners will think I’m giving some very poor and bad advice about growing a solo...
