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You may or may not know about “pay per click” advertising (PPC). In the world of Internet marketing, it has become one of the mainstays of...
Big Madison Avenue advertising agencies need to know what customers think about specific companies (their clients) and the products and services they sell. They create branding...
Just a few years ago, solo business owners took advantage of the fact that they could market their goods and services online all across the continent....
I believe that every business has the opportunity to “make a difference” in the world today, even if only in a small way. There are lots...
The answer won’t be a surprise to most; nevertheless, the concept or principle behind the answer needs frequent repeating until it’s permanently embedded in the business...
Every business needs to identify something that sets it apart from all other businesses in the same niche. Sameness is a curse in the small business...
I’ve been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot...
I visited a web site last night related to Internet marketing that touted all the methods the large corporations were using to build trust in the...
There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one...
