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Most of us have been taught to value “more” over “less.” The more we have, the better off we are. If two of something is good,...
In another installment we reviewed the various definitions and synonyms for the word “focus.” In the business sense, focus is critical, even indispensable. If you run...
If you were to hear this complaint (which by the way, I hear very often), what would you guess the business owner was really saying? Was...
Awhile back I spent some time at Borders, the giant bookseller franchise that I often frequent when I’m searching for some Internet selling tips and advice...
Online business in today’s marketplace has many advantages that small business has never had in the past. The challenge for the business owner is to take...
One of the keys to selling products online is to somehow personalize your approach to the prospect. Impersonal, sterile, boring sales letters and advertisements aren’t attractive...
The owner of a solo digital information business is the perfect candidate for a targeted niche blog authored by the business owner and directed to support...
Entrepreneurs are always thinking and scheming about ways to make a buck. That’s what they do, isn’t it? Here’s my favorite definition of an entrepreneur: he’s...
Writing enticing sales copy for ads, web sites, newsletters, etc. can often be a daunting task because so many different approaches seem to work equally well...
As we all know, the Internet has spawned a huge new industry of journalists known as “bloggers” who daily write and publish opinions and news in...
