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It seems that when most folks think about starting a new business, they consider what product or service they might sell to the consumer. Everyone is...
Nothing grabs a prospect’s attention like seeing his own name printed in a hand-written letter from a friend. When a business customer feels like he is...
Whether you decide to publish information in a paid newsletter, a “members only” web site, or an email or notification service, the questions you’ll have to...
Over the years I’ve been watching and participating in small business development, I’ve noticed that the successful businesses tend to be the ones that are driven...
There’s no doubt about it. The number one reason why people come to the Internet is to get information. They come to read the latest news,...
One-on-one advertising, that is direct response advertising, is designed to solicit some type of action from the viewer. It may also have the side benefits of...
Every business needs to identify something that sets it apart from all other businesses in the same niche. Sameness is a curse in the small business...
I’ve been thinking a lot about Internet real estate and branding, and whether they are important undertakings of solo business. I know there are a lot...
Buying trends emerge online over time to give business owners, product developers, and marketers clues as to the kinds of things that sell and the strategies...
One of the authors in the Know More Media network of business blogs, Maria Palma, asked an important question of each of the authors in the...
