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There was an earlier time when creative marketers stumbled on to an unorthodox technique to spread the word about their new project that worked amazingly well....
When business owners develop a service or product that is designed for a highly targeted audience, they often struggle to find enough prospects gathered in one...
I saw this question in a marketing magazine recently and it got me thinking about the importance of defining what you expect your ad to accomplish....
Often small business owners have little or no formal training or skill in advertising and marketing their products. Whenever they write copy, whether it be advertising,...
Of course you would want to do that. Here’s why! Everyone likes to be stroked. We all enjoy the praises of others and the acknowledgement or...
Do you remember that line from radio and TV advertising of yesteryear? You don’t hear it so much anymore, but sponsors remain an important part of...
Most of the time, I see marketers making the freebie “easy pickins” (i.e. in exchange for the name and email address only) and available whether the...
Some solo business owners go to great lengths to make their web site attractive, easy to navigate, professional looking, and as “sticky” (hard to leave) as...
The manufacturers of the industrial era had at least one thing in common: they found that mass production could cut both product costs and production times...
If you have targeted your customers properly, there will be few better or more productive business lead generating tools than to publish a “Tip of the...
